Shaping the Future of Music On the Web: You Will Determine it’s Future

by Josean Prado

Shaping the Future of Music On the Web: You Will Determine it’s Future

One day, maybe one day, it will all be sorted. The 10-year spiralling music industry has been standing off complete and utter disaster ever since Napster was deemed illegal. Since then, piracy of music on the internet has completely changed the face of music history as we once new it.

Remember CD’s? I can hear the children now: “What’s a CD mummy? How did it work? Why would anyone want to use plastic to listen to music mummy?”  More swiftly than you can say Mp3, the way we consume music has changed forever and it didn’t happen overnight. It’s been over a decade. But, the next phase is just beginning. Now that we’re no longer buying CD’s, we have the option to obtain music by either buying and mp3 or better yet not buying an mp3.  Which one will you choose?

So, how can record labels possibly compete? Answer: they can’t. So, rather than potentially salvaging the future, the prominent music labels have been treating their wounds by liscensing their music to new services like for millions of dollars. But, is it truly  with the hope that one of these models will stick? Or are the labels simply grabbing the money from anywhere whilst they still can?  And, ‘yes, they can’.  Why, because they have a monopoly. They have the copyright. They are God and they set the price for the use of music online (at least if a website wants to be seen as ‘kosher’)  It’s the legal versus illegal debate and for as long as this continues, piracy will thrive and have the ultimate upper hand.

Gerd Leonard ‘The Media Futurist’ explains it perhaps best in his recent blog: Spotify rocks – but without a compulsory, public digital music license they are doomed In his blog, Leonard explains why music streaming and downloading sites are doomed due to their position of ‘no leverage’. The major labels leave them with no choice. He states in his blog, “ISPs, search engines, social networks, telecoms, operators and Internet portals need to be able to avail themselves of a standard, ready-to-go license, just like anyone that starts a terrestrial radio station can use an existing license to calculate their music costs, today.” And, he’s 100% right. There needs to be a standard license. So, you can make that happen right now and it will only take a few seconds of your time by signing this online petition and creating a more positive internet music ecosystem than the tyranically one we live under at present: Sign this petition and help change history and bring this 10 year battle come to an end.

So, you, the consumer have a choice.  You can help change the future of music. In fact, you can help create it.  Ask yourself, do you think that sites like Spotify deserve a chance? Free and legal streaming downloading sites have begun to surface over the last couple of years. Starting with Qtrax, We7, Ruckus, Spiralfrog, Kerchoonz and eventually the new darling Spotify who have managed to license most of the world’s music with record-breaking speed. How will these site survive and actually become workable models? Ask yourself: Would you like music to be free and legal?

Sign this petition and help make legal free music streaming and downloading sites workable so that free music on the web can be achievable. It’s good for the artists, good for the consumer, and whether they believe it or not, it’s healthy for the music monopolies as well. : http://www.ipetitions.com/petition/compulsary_worldwide_digital_mus/index.html

Trust me it work like u can walk! Warning! if u dont want to watch the whole video , than u fail! I was sad cuz i never did get spotify invitation until i found out this metode! Now it is may around 3-6 video of this metode on youtube! rare! Not everyday u seeing a video like this! No invitation!!!!!!
Video Rating: 5 / 5

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